What does Full Circle mean? It means that no single part of your business stands alone.
A Full Circle approach means that every move you make in marketing is related to your sales approach, your customer service standards, your inventory management, short-term cash flow and long range plans. It’s all connected. Better marketing means more contact with customers, and full circle support means you’ll be ready to wow them.
If you’ve worked with a marketer in the past who focuses only on one thing — your website, but not social media, your print materials but not your actual business goals — then working with me will be a bit different.
I take a “no stapler left unturned” approach to your marketing efforts — it’s all related and working on only one piece at a time can lead to an inconsistent mess. Instead, we work to get everything in harmony, each separate marketing element a reflection of the whole.
Websites, business cards, print ads, store signage — from the micro to the macro, it’s all “of a piece.” Or it should be.
When you bring it all together, you better be ready — your inventory, customer service and relationship systems, and preparedness to deliver as promised, should be poised for success. You only have one chance to make that impression and complete the sale — all those marketing efforts won’t make a difference unless you are ready to receive the results.